Innovation

The use of technology to leverage consumer trends and contribute to strategic alignment is the focus of this category. We’re looking for nominations that may include mapping applications, GPS applications, Google Earth integration, wireless marketing applications, social media interpretations, leveraging flash, or use of other emerging web technologies.

Entries will be judged on the following three criteria on a scale of 0-10 points

• WOW Factor
• Use of technology
• Consumer relevance

WOW factor

This award is all about making a lasting impact by thinking outside of the box.

Use of Technology

This award targets technology that enhances usability, convenience, and ease of use.

Consumer Relevance

Application and strategies should not only be innovative, but also creates value to consumers, solve a problem, and take into account consumer and travel trends.