Online Marketing Campaigns

The focus of the Online Marketing Campaign category will be channel integration, return on investment, and the ability to achieve a specific goal and prompt a call-to-action. We’re looking for online marketing campaign nominations that offer total quality.

Entries will be judged on the following four criteria and will receive between 0 and 10 points for each:

• Creativity
• Execution
• Impact
• Overall Experience

Creativity

Great marketing campaigns need to push the envelope in many ways especially when it comes to creativity and originality. Judging of creativity will look at many areas of creativity including, but not limited to, content, design, use of technology, selection of music, sound design, and use of animation, or video. 

Execution

To evaluate execution is to look at how the campaign integrates new and existing web technologies and how well the campaign is implemented in the digital medium. If the campaign is part of a larger marketing campaign, how well does the web campaign enhance the marketing message? Does the work successfully integrate technology, incorporate innovations and deliver a consistent marketing message?

Impact

The purpose of all marketing efforts is to communicate a specific message to a target audience. Impact is the extent to which a marketing campaign achieves or exceeds its goals. Impact translates into ROI for the organization.

Overall Experience

Great marketing campaigns are more than the sum of their parts; their overall experience encompasses creativity, content, structure, visual design, functionality, and impact. An experience is one that’s remembered long after it’s seen or heard.