Canada e-Tourism Council

Mandate

The Canadian E-Tourism Council is an independent forum of leading Canadian travel and tourism leaders, marketing executives, and e-commerce experts, representing the various segments and verticals of the Canadian travel and tourism industry.  The Canadian E-Tourism Council is not a committee of the Canadian Tourism Commission (CTC), nor a committee of the Tourism Industry Association of Canada (TIAC).

The mandate of the Canada e-Tourism Council is to debate and collaborate on how Canada’s travel and tourism organizations can leverage the internet, emerging technologies, CRM strategies, and new media platforms, in order to better market and sell Canada as a tourism destination to the world as well as domestically.

Duties/Responsibilities

Activities/initiatives that are undertaken by the Canada e-Tourism Council include:

• Participate in and be part of the Canada-e-Connect e-Tourism Strategy Conference organizing committee (suggest speakers, content, topics, sponsors, as well as promote the event)
• Participate on the Judging Panel of the first Canadian e-Tourism Awards (during Canada-e-Connect)
• Provide a forum to discuss e-marketing related issues.
• Maintain ethics and integrity standards when serving on the Canada e-Tourism Council.

Membership

The Canada e-Tourism Council is chaired by Jens Thraenhart, Executive Director of E-Marketing & CRM of the Canadian Tourism Commission.  Initial membership is appointed by the chair for a period of two years.  Resigning or leaving members are replaced upon recommendation by the council, and appointed by the chair.

The council attempts to have representation from the major travel verticals and tourism organizations in Canada.  This will include: CTC, PMOs, DMOs, Air, Hotel, Car, Rail, OTA, Tour, Media, and SMEs.

Upon approval from the Canada e-Tourism Council, other individuals can attend meetings but as ex-officio members (for example suppliers, consultants, etc.).

Canada e-Tourism Council membership varies by division, and can include management, communications, marketing, public relations and technical staff. It is strongly advised that the representative be directly involved in the planning/development of websites and/or e-marketing activities/initiatives.

Current Canada e-Tourism Council Members

National Destination Marketing

   Canadian Tourism Commission (CTC)
              CHAIR: Jens Thraenhart, Executive Director Marketing Strategy & CRM

PMO - Provincial Marketing Organizations

   Tourism Yukon
              Denny Kobayashi, Manager Marketing Operations
   Northwest Territories Tourism
              Ron Ostrom, Director of Marketing
   Nunavut Tourism
              Brian Webb, Director of Marketing & Communications
   Tourism British Columbia
              William Bakker, Director E-Business
   Travel Alberta
              Aaron Nissen, Director E-Strategies
   Tourism Saskatchewan
              Candace Phelps, Vice President / Director, Marketing
   Travel Manitoba
              Rick Gaunt, Manager Market Intelligence
   OTMPC - Ontario Tourism Marketing Partnership Corporation
              Julia Holliday, Director E-Marketing
   Tourisme Québec
              Julien Cormier, E-Marketing Executive
   Tourism PEI
              Carol Horne, Director Marketing
   New Brunswick Tourism
              Carol Alderdice, Acting Director Research
   Nova Scotia Tourism, Culture and Heritage
              Tanya MacLeod, Internet Marketing Officer
   Newfoundland and Labrador Tourism
              Andrea Peddle, Manager of Advertising

DMO - Destination Marketing Organizations

   Tourism Vancouver
              Sarah Kirby Yung, Director of Marketing
   Tourism Whistler
              Ian Dunn, Director of Marketing
   Tourism Calgary
              Corinne Wilkinson, Director of Strategy
   Banff Lake Louise Tourism
              Julie Canning, President & CEO
   Tourism Toronto
              Joel Peters, Chief Marketing Officer
   Tourism Ottawa
              Karen Squires, Director Leisure Marketing
   Tourisme Montréal
              Carmen Ciotola, VP Marketing
   Tourism Victoria County
              Tom Wilson, Director of Recreation & Tourism

Hotel

   Fairmont Hotels & Resorts
              Jon Mamela, Director Product & Service Strategy
   Delta Hotels
              Ken Lambert, VP Marketing
   Larco Hospitality
              Jim Nesbitt, VP Sales & Marekting
   Intrawest
              Erik Austin, VP Reservations
   Opus Hotel
              Katrina Carroll-Foster, Director of Sales & Marketing

Airline

   Westjet
              David Jones, Director E-Business
   Air Canada
              Charles McKee, Jr, VP Marketing
   Aeroplan
              Marc Fares, Director E-Business

Rail

   VIA Rail Canada
              Megan Gibson, Leisure Travel
   Rocky Mountaineer
              Michele de Rappard, Director Marketing

OTA - Online Travel Agents

   Flight Centre
              Sean Sutherland, VP E-Commerce
   iTravel2000
              Brian Hewlitt, EVP Business Development
   Expedia
              Sean Shannon, Managing Director Canada

Tour Companies

   Brewster
              Robert Hughes, E-Marketing Manager
   Exclusively Canada
              Shannon Wilkinson, VP Marketing
   Great Excursions Co.
              Claude-Jean Harel, President & CEO

Academics

   Ryerson University
              David Martin, Director, Hospitality and Tourism Management
   University of Calgary
              Simon Hudson, Associate Professor, Tourism Marketing

Industry Associations

   HSMAI - Hospitality Sales and Marketing Association International
              Leslie Ann Palamar, MD Canada
   TIAC - Tourism Industry Association of Canada
              Rusty Sutherland, Director Special Projects

Spa

   The Hills Health Ranch
              Len Doucette, Director, Marketing & Sales

Ski

   Ski Banff-Lake Louise-Sunshine
              Dan Markham, Director, Marketing & Sales

Aboriginals

   ATBC - Aboriginal Tourism Association of British Columbia
              Brenda Baptiste, Executive Director

Parks

   Parks Canada
              Monique Charette, Marketing Manager

Media

   Yahoo! Canada
              Hunter Madsen, Marketing Director
   Canadian Geographic
              Paula Prociuk Blacklock, VP Marketing & Sales